We do lots of work with people who write to customers. Especially angry customers who’ve had a lousy ‘customer experience’ and have put pen to paper, or typing finger to Twitter, to rant and rave. (We’ve all been one.)
What to watch for when you have emoji in your tone of voice
We often get asked if emoji belong in a tone of voice. And of course they can. Monzo is one of the best examples of getting them to fit right in. Once you’ve defined your tone it should be fairly obvious whether you’re the 🎉 type or not. But how you use them, well, that’s a bit more nuanced.
Why learning about storytelling isn’t learning to tell a story
Everybody’s a storyteller now, aren’t they? Brands. Corporate leaders. Content channels. Multi-platform experiences. They’ve all got a story to tell. Or at least one to sell. So it’s not surprising that we get asked to run storytelling workshops all the time.
Your tone of voice can shine when you say sorry
Picture it: some friends without kids have invited you round for a lovely grown up birthday party. You’ve brought a present, but the real gift is two hours minus Pokémon and plus wine. Red wine. Which you promptly spill all over their beautiful white sofa.