Lessons from Language & Behaviour Club

On the 20th of June, just as Michael Gove slunk off into political obscurity, we launched our Language & Behaviour Club. Clearly the big news of the day.

Only the writers can save us now

I bought some veg from Ant and Dec over the weekend. Well, not directly from them. They’ve lent their voices to M&S’s self-checkout machines. But what they definitely haven’t lent M&S is their personality.

An unhealthy obsession

What’s with the latest generation of brand buzzwords?

Symbols sell: what a green easter egg made me think about belonging

You might’ve heard it on the news or seen them on the shelves; Waitrose are re-releasing their chocolate avocado for Easter. It looks like this.

No writer’s an island

Growing up, I hated getting feedback on my writing (whether it was something I’d written for school or the latest story I was making up).  I’d got it into my head that I had to do absolutely everything myself and that getting help was ‘cheating’. I was convinced you could either write well or you[...]

Why our money's on Up for Review to win the 2019 Grand National

It's Grand National weekend again, which means it's time for us to use some ever-so-slightly spurious behavioural science to help you choose a horse that's been underrated by the bookies.

Schwexperiment #1: Does alliteration have magical powers?

At Schwa HQ, hardly a day goes by without someone talking about the rhyme-as-reason effect. In a nutshell: if a statement rhymes, you’re more likely to think it’s true. (Think: A Mars a day helps you work, rest and play.)

Time to redefine your brand voice?

When I started as a bright-eyed, bushy-tailed business writer, my tone of voice projects felt different from how they feel today. Back then, it was often about proving that almost everyone prefers natural writing to formality, or explaining there wasn’t really that much of a distinction between[...]

Could a mantra change your company culture?

Knowing ‘an apple a day keeps the doctor away’ might encourage you to eat more healthily. But could a mantra change the way people behave at work, too?

Hiring managers, don’t lose your best candidates

You’ve got your employer brand.