The Blog

Picture it: some friends without kids have invited you round for a lovely grown up birthday party. You’ve brought a present, but the real gift is two hours minus Pokémon and plus wine. Red wine. Which you promptly spill all over their beautiful white sofa.

If there’s one thing everyone in branding drones on about all the time, it’s that brand consistency is a good thing.

Or, should your ideas do the talking?

The language of politics is heating up. Does the Prime Minister using phrases like 'surrender bill'* coarsen public debate?

During World War II, the RAF were losing a lot of planes to anti-aircraft guns. When they studied the planes that came back from missions, they noticed some areas tended to have more bullet holes than others. So they decided to make sure any new planes were reinforced in those areas.

You're turning down plastic knives and forks at Pret. You're putting your recycling into the right bin at home. You're carrying a water bottle wherever you go. Yup, like most of us, you're probably doing your part to solve the plastic crisis.

On the 20th of June, just as Michael Gove slunk off into political obscurity, we launched our Language & Behaviour Club. Clearly the big news of the day.

I bought some veg from Ant and Dec over the weekend. Well, not directly from them. They’ve lent their voices to M&S’s self-checkout machines. But what they definitely haven’t lent M&S is their personality.

What’s with the latest generation of brand buzzwords?

You might’ve heard it on the news or seen them on the shelves; Waitrose are re-releasing their chocolate avocado for Easter. It looks like this.