Your tone of voice can shine when you say sorry

Picture it: some friends without kids have invited you round for a lovely grown up birthday party. You’ve brought a present, but the real gift is two hours minus Pokémon and plus wine. Red wine. Which you promptly spill all over their beautiful white sofa.

Why brand consistency matters (it’s nothing to do with what all the agencies tell you)

If there’s one thing everyone in branding drones on about all the time, it’s that brand consistency is a good thing.

Do you need a distinctive tone of voice?

Or, should your ideas do the talking?

What sticks in politics

The language of politics is heating up. Does the Prime Minister using phrases like 'surrender bill'* coarsen public debate?

Planes, trains and altering no-deal

During World War II, the RAF were losing a lot of planes to anti-aircraft guns. When they studied the planes that came back from missions, they noticed some areas tended to have more bullet holes than others. So they decided to make sure any new planes were reinforced in those areas.

Straws and paws over emissions and politicians

You're turning down plastic knives and forks at Pret. You're putting your recycling into the right bin at home. You're carrying a water bottle wherever you go. Yup, like most of us, you're probably doing your part to solve the plastic crisis.

Lessons from Language & Behaviour Club

On the 20th of June, just as Michael Gove slunk off into political obscurity, we launched our Language & Behaviour Club. Clearly the big news of the day.

Only the writers can save us now

I bought some veg from Ant and Dec over the weekend. Well, not directly from them. They’ve lent their voices to M&S’s self-checkout machines. But what they definitely haven’t lent M&S is their personality.

An unhealthy obsession

What’s with the latest generation of brand buzzwords?

Symbols sell: what a green easter egg made me think about belonging

You might’ve heard it on the news or seen them on the shelves; Waitrose are re-releasing their chocolate avocado for Easter. It looks like this.